What are casual players and what do they want? I think it's time someone clears this up for both Pearl Abyss and some players here. What is a casual player? A casual player is someone who doesn't play regularly. It's that simple. They just play when they feel like it and they expect to be entertained. So what is a casual player in BDO? Casual players won't grind to so-called soft cap unless grinding is what they enjoy about the game. Casual players will want to quest, do the main story, do side quests, pursue life skills, and PvP for fun. What is realistic gear for most casual players? Something that you can get safely if you grind for it. So this would be DUO weapons and armour and Asula accessories. You can get this safely, but once you try to enhance to TRI, you will constantly degrade your gear and lose your earnings. Like I said, some casuals might enjoy grinding and they don't mind this, but most will. Why? Because of what I said, They want to play for fun. Casual players are worthless? Does this mean casual players are worthless for Pearl Abyss? Far from it. Players in an MMO are content for other players. You wouldn't wanna play a dead game or a game that's just domiated by elitists and impossible to get into. Casual players often work real life jobs, they tend to have money to spend on things they like, more money than no-life kids. Why are players not sticking around? Is it PA's fault? So what can you do to retain your casual players? First of all PA is already doing a lot of things right. DUO/Asula gear should be sufficient to participate in node wars and sieges. They are large-scale PvP, you're not going up against veterans 1v1, you are supposed to work together to take down stronger opponents. But it doesn't matter that the system is okay, if every single person you meet in-game or in the forums tells you otherwise. All I'm hearing is BS like soft cap is TET gear and TRI yellow accessories. You don't stand a chance as a noob. You need 10k hours in this game to stand a chance. Castles are owned by elite guilds, you can't do ****. Guild payouts amount to billions each week, while you can make 10m per hour if you're lucky. You need a worker empire to compete in this game. You need to be on 24/7. You need artisan workers with super high stats. You need hundreds of energy and CP. This is why new players don't stay. It's not because they can't have fun. It's because of this contitioning and the bad rep of the game. How to have more players in BDO? It is all about perception! PA have to start facing the music. They can't change people. They can't change the negativity. But they can defeat it. Either start handing out tons more rewards to new players so that it's easy to enhance to TRI, or make TRI safe-enhanceable (for cheap, not for Cron stones). Hand out cool jewellery. Even hand out free boss gear regularly if you want. The point is if people do not believe that it's possible to enjoy endgame with subpar gear, give them better gear. You're not gonna lose anything by making people look better. You're not gonna lose anything by having more players in your game.