No, please do ot go on. For a price around 5-10 bugs and 3-400 people working on the game how do you think it will work to be profitable without a shop in game. Next point and you are right in your comment. How do we get the people to spend money? That is business man. In your job it is the same. You are always seeking for possibilities to increase profit. Why it should be different in the gaming business. If all those companies are **** I ask myself why you are not quit gaming. I mean Ubisoft for example, you can buy booster as ****. But do you need it? NO. In Bdo it depends on your purpose of playing. Yes BDO is expensive and has not the best in game shop. But as being like Apple in the mmo business why not having a price strategy like Apple. All evaluated from a business prospective. Does not depends on if you like it. BUT, to be honest the content in the shop is quality. the outfits are stunning created and not just a pixel color mush.